Ambev, the biggest beverage company in Brazil (5th in the world), wanted to audit how drafts and bottle beers were being served in more than 1.5000 premium selling points.
Backed up on a strategy of crowdsourcing, consumers can evaluate whether the beer is cold, the draft beer is well taken, and of course, if the waiter service is great as it should be in the main bars of the country. After evaluating these issues, we reward consumers with a free cold beer.
Besides the functional benefits, the app is also a guide that shows you where to find ambev beers in the best bars, restaurants and pubs around you. All with just with a few touches.
A major selling point in this project was the fact that the approval board saw the mobile wireframe working on their own smartphones.