I’m an Associate Director of Experience Design in Toronto.
I lead design on complex product and commerce experiences.
Learn more about me. Currently working at Razorfish
We flagged this before Stellantis did: 41% of shoppers walked away right before buying. Four phases, six brands, fixed.
Took the configurator from one market to 130+ countries, and watched JD Power call it the most helpful tool on the sites.
A lease ad promised local pricing the national site couldn’t deliver. Solved in a single sprint, and built to scale to 210 markets.
Walmart.ca: Grocery and Marketplace
Three shopping experiences, one cart, one checkout. Launched with 650,000 SKUs and scaled past 3.5 million within a year.