Experience designer passionate about problem-solving, prototyping, and lean UX.
With over 15 years of UX and digital experience, I’ve been working with top-tier retail, finance, automotive, pharmaceutical, and CPG clients, such as Stellantis (FCA), Volkswagen, Walmart, Samsung, McDonald’s, TDBank, CIBC, Unilever and more.
Experience
Razorfish, Toronto
Associate Director of Experience Design (2023 – Present)
Experience Lead (2021 – 2023)
Senior Experience Designer (2019 – 2021)
FEBRUARY 2019 – PRESENT
- Designed creative outputs on innovation and shopping projects for the Stellantis (Jeep, Ram and more) brand sites. Worked closely with key business, strategy teams, and product owners to define and ship digital experiences.
- Led the Shopping Tools Creative POD, which tackled critical conversion tools on the Stellantis sites, increasing user engagement by 10%.
- Champion at solving problems requiring complex requirements, balancing internal and external customer needs, and translating solutions into easy-to-understand design outputs.
Fjord, Toronto
Service & Interaction Designer
DECEMBER 2017 – FEBRUARY 2019
- Worked in the internal team in charge of launching a new credit card portal and financial tools for TD Bank.
- Conducted design presentations with key stakeholders and facilitated workshops to enable immersive customer-facing digital experiences.
Tribal DDB, Toronto
Senior Product Designer
OCTOBER 2017 – DECEMBER 2017
- Product designer working on build-and-break rapid prototypes for Samsung, Volkswagen and McDonald’s.
Razorfish, Toronto
Senior Product Designer
JUNE 2016 – OCTOBER 2017
- Part of the Walmart.ca and CIBC teams, focusing on their mobile apps and e-commerce.
- Lead UX in a new checkout experience for the Walmart Marketplace expansion. Walmart Marketplace has seen exponential growth and is home to more than 50 million items from more than 7,000 sellers.
- Redesigned CIBC’s Mortgage Calculator and Credit Card comparison tools, significantly increasing user engagement.
StudySoup, Toronto
UX/UI Designer
APRIL 2015 – JANUARY 2016
- Conducted the homepage redesign that significantly reduced the bounce rate, increasing Studysoup’s conversion rate by 25%.
- Updated Sign Up and Upload flows. After 11 months in the company, there were 3x more users and 5x more documents uploaded.
- Simplified how design and development teams could work together by implementing new processes using tools like Avocode and InVision.
Ginga One, São Paulo
UX/UI Designer
JANUARY 2014 – JULY 2014
- Designed a digital distribution service for apps deployed in more than a million devices for Multilaser, one of Brazil’s biggest tech companies.
Inkuba, São Paulo
UX/UI Designer
JANUARY 2010 – OCTOBER 2013
- Spearheaded the pitch that won the Unilever account, the most profitable client for the agency.
BoxBrazil, Rio de Janeiro
Art Director
JANUARY 2009 – NOVEMBER 2009
NaMoral, Rio de Janeiro
Art Director
JANUARY 2007 – DECEMBER 2008